Senior Marketing Specialist

Client of Keys HR & Recruitment LLC

Employer Active

Posted on 30 Mar

Experience

5 - 7 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Develop brand strategy for real estate projects: brand architecture, philosophy, concept, and creative direction

Lead audience research, customer journey mapping, creative concept and content development (copy & scripts)

Oversee visual identity design (logos, brand guides) for projects and parent company

Lead production of marketing materials: videos, 3D renders, social media designs, presentations

Oversee integrated audiovisual production: professional photography, editing, AI-generated content

Plan and execute integrated 360 campaigns and multi-channel digital marketing strategies

Manage digital campaigns: SEO/SEM, influencer marketing, paid ads (Meta, Snapchat, TikTok, X)

Measure KPIs, conduct market and competitor research, and execute precision targeting

Lead marketing technology, automation, and digital product development

Manage traditional media: TV/radio, press and news accounts

Strategic media planning, buying, and media aggregation management

Build unified corporate messaging and consistent visual/linguistic style across all channels

Align corporate identity with real estate campaign identities

Desired Candidate Profile

Job Description:

5-8 years minimum in integrated marketing, including 3 years in leadership roles. Experience in real estate project marketing and 360 campaigns in Gulf markets specifically KSA

Brand strategy and brand architecture

Full Stack Marketing Planning and Reporting

Advanced digital marketing: SEO/SEM, Paid Media, Social Media, Influencer Marketing

Analytics tools: Google Analytics 4, Meta Business Suite, Data Studio

Marketing technology and automation tools

Multi-platform campaign management (Meta, Snapchat, TikTok, Google Ads) + (TV and Radio)

Design and production Management knowledge

Media planning and buying

Market research, competitive analysis, and behavioral targeting

Strategic thinking and vision-to-execution planning

Fluent Arabic (creative writing)

(Nice to have qualifications)

Experience marketing luxury real estate projects in Saudi Arabia or the Gulf

Knowledge of AI tools in content production

Network of relationships with media agencies and influencers in the region

Experience managing large marketing budgets

Track record in corporate branding and positioning for real estate companies

Company Industry

  • Consulting
  • Management Consulting
  • Advisory Services

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Marketing Specialist

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Client of Keys HR & Recruitment LLC

https://www.careers-page.com/keys-recruiters/job/8X3WR533