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Experience
3 - 8 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Run campaigns hands-on. Build, launch, optimize, and troubleshoot directly inside ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager, programmatic DSPs).
Master attribution and measurement. Work daily with Adjust (our MMP), configure postbacks, validate event mapping, troubleshoot SDK discrepancies, and ensure data accuracy across all channels and OS updates (SKAN, Privacy Sandbox).
Measure what matters. Develop dashboards and weekly/monthly reporting. Flag what's working, what's not, and what to do next. Design and execute incrementality tests (geo-lift, holdout, conversion lift studies) to separate true impact from attribution noise. You understand that last-click is not the full picture
Leverage AI tools. Adopt and integrate AI-native workflows for creative production, audience research, bid optimization, and reporting automation. We expect you to be curious about and actively using AI in your day-to-day work
Desired Candidate Profile
- 3+ years in performance marketing, focused on mobile app acquisition
- Direct experience in digital ad managers (Facebook Ads, Google Ads, TikTok Ads, Programmatic, Affiliates, App Store Ads, Snapchat Ads) and able to set up campaigns, manage insights and adjust based on performance.
- Direct, hands-on campaign management experience across Meta, Google, TikTok, and Snapchat. You can set up a campaign from scratch, not just review reports
- Experience working with Adjust. You understand postback configuration, event mapping, cohort analysis
Company Industry
- Banking
- Financial Services
- Broking
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Marketing Specialist
- Product
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tabby
Tabby empowers people with the flexibility and freedom to buy what they want and pay over time without any interest or fees. Tabby is MENA's first and largest buy now, pay later (BNPL) provider with over 40,000 retailers online and in-store, and a millions shoppers.