Senior Media Buyer - Agency Experience

Akhtaboot Group

Responsibilities & Duties

• Develop and present compelling media proposals, including cost breakdowns and timelines, to clients, guiding them towards the most effective advertising strategies.
• Collaborate with creative teams and clients to advise on optimal media combinations.
• Negotiate and secure the most favorable advertising rates aligned with agreed-upon media strategies.
• Manage media budgets effectively, maintain accurate advertising spend records, and reconcile invoices.
• Oversee all aspects of media planning, including implementation, reporting, optimization, and budget adjustments.
• Maintain a strong social media presence across all relevant digital channels.
• Proactively brainstorm innovative growth strategies.
• Execute end-to-end media buying campaigns across various platforms, encompassing planning, targeting, KPI setting, budget allocation, reporting, and performance analysis.
• Develop, implement, and manage marketing campaigns to enhance brand awareness, drive website traffic, and acquire leads/customers.
• Utilize web analytics tools to evaluate campaign performance, optimize strategies, and gain valuable insights into audience behavior.
• Execute campaigns across a diverse range of platforms, including Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, and Google Ads.
• Build, manage, and optimize social media campaigns and retargeting efforts.
• Develop and implement campaign strategies that align with brand objectives, highlight key products/services, and increase brand visibility.
• Collaborate with creative teams to develop compelling assets to support campaigns.
• Monitor key performance indicators (KPIs), track campaign performance, and provide valuable insights to the marketing team.
• Stay abreast of the latest trends and innovations in digital media buying platforms and strategies.
• Manage budgets effectively, ensuring optimal allocation of resources, and provide recommendations for budget adjustments.
• Conduct thorough pre-campaign research, analyzing audience size, affinities, available advertising tactics, and recommending the most effective deployment of resources.