Senior Media Buyer

LAMA Medical

Employer Active

Posted on 4 Nov

Experience

3 - 8 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Strategy & Research

  • Develop comprehensive paid media strategies tailored for Egyptian and Gulf markets, aligned with business goals.
  • Conduct market and competitor research to identify growth opportunities, audience insights, and emerging trends.
  • Translate insights into actionable advertising strategies and creative briefs.
  • Collaborate with creative and content teams to align ad messaging with market context and cultural relevance.

Media Buying & Execution

  • Plan, launch, and optimise performance campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, Shopping, Performance Max).
  • Conduct detailed keyword research and implement Sales-Driven Campaign Structures.
  • Apply smart bidding strategies (Target CPA, Target ROAS) to drive conversions and ROI.
  • Execute scaling tactics, budget optimisation, and use automation scripts for continuous improvement.
  • Troubleshoot performance issues and ensure proper tracking and attribution across platforms.

Performance Tracking & Analytics

  • Build integrated tracking systems using Meta Conversion API, Google Analytics 4, and Looker Studio.
  • Analyse data and report actionable insights to improve campaign efficiency and conversion rates.
  • Conduct A/B testing, negative keyword optimisation, and refine audience targeting.

Channel Expansion & Regional Adaptation

  • Manage and expand paid activity on TikTok, Snapchat, and other relevant Gulf platforms.
  • Adapt campaigns for each region s culture, language, and digital behaviour (Egyptian vs. Gulf audiences).
  • Ensure localisation of creatives and ad messaging while maintaining consistent brand identity.

Desired Candidate Profile

Required Skills & Experience

  • Bachelor s degree in Marketing, Advertising, Communications, or related field.
  • 3 5+ years of experience as a Media Buyer / Performance Marketing Specialist, covering both Egypt and Gulf (GCC) markets.
  • Strong expertise in Meta Ads and Google Ads, including campaign setup, optimisation, and scaling.
  • Proven experience in strategy planning, market research, and budget optimisation.
  • Excellent analytical skills, with proficiency in GA4, Looker Studio, and Conversion API integration.
  • Experience with TikTok Ads, Snapchat Ads, and multi-channel media buying in Gulf markets.
  • Deep understanding of regional audience behaviour, cultural nuances, and media consumption patterns.
  • Strong communication, leadership, and cross-functional collaboration skills.

Company Industry

  • Medical
  • Healthcare
  • Diagnostics
  • Medical Devices

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • Senior Media Buyer

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LAMA Medical

We are seeking a strong>strategic and performance-oriented Senior Media Buyer/strong> to lead paid media activities across strong>Egypt and the Gulf region (GCC markets)/strong>.

https://wuzzuf.net/jobs/p/bezegsprwrgr-senior-media-buyer-lama-medical-cairo-egypt