Senior Media Planner

Client of Salt

Employer Active

Posted 1 hrs ago

Experience

3 - 8 Years

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

As Senior Media Planner, you will play a key role in the development and execution of media plans, with a strong emphasis on offline channels. You will work closely with the Planning Director and wider teams to deliver effective, insight-led campaigns, while gaining increasing exposure to digital planning and performance-driven strategies.

Key Responsibilities:

  • Support the development of media plans, with a strong focus on offline channels, particularly TV
  • Assist in building integrated media strategies across offline and digital touchpoints
  • Work closely with internal teams including digital, buying, and analytics to ensure seamless campaign delivery
  • Manage day-to-day planning and campaign execution across assigned accounts
  • Analyse campaign performance and provide actionable insights and recommendations
  • Support client communication, ensuring smooth delivery and responsiveness
  • Contribute to the evolution of planning approaches as the account grows into ecommerce and performance marketing

Desired Candidate Profile

3-5+ years experience in media planning within an agency environment

  • Strong experience across offline media, particularly TV planning
  • Understanding of how offline channels integrate with digital media
  • Exposure to digital planning or interest in developing in this area
  • Strong analytical mindset with the ability to interpret data and performance metrics
  • Organised and detail-oriented, with the ability to manage multiple workstreams
  • Strong communication skills and a collaborative approach

Department / Functional Area

Keywords

  • Senior Media Planner

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