Senior Motion Designer

WPP Media

Role Summary and Impact

As a Senior Motion Graphic Designer, you will be a key player in bringing our brand to life through captivating and innovative visual storytelling, responsible for conceptualizing, designing, and animating high-quality motion graphics for various platforms. This role is crucial for enhancing our brand's visual identity and driving audience engagement; your motion graphics will play a vital role in attracting new customers and effectively communicating our key messages, directly contributing to the success of our marketing campaigns and overall business objectives.

• Develop creative concepts and storyboards for motion graphics projects based on briefs and marketing objectives.
• Create high-quality designs and 2D graphic animations from conceptualization to execution, maintaining consistency with brand guidelines.
• Leverage on the variety of AI tools to expedite the creative process.
• Develop and execute design strategies tailored to each social media platform, maximizing the unique features and audience engagement opportunities of platforms such as TikTok, Snapchat, Instagram, Facebook.
• Maintain a strong understanding of current design trends and animation techniques.
• Work closely with the Art Director and the creative and social teams to refine and execute visual & content strategies, ensuring optimal alignment with market trends and consumer insights.
• Continuously evaluate and optimize motion graphics performance based on analytics and user feedback.

Skills and Experience

• 2-4 years of Proven experience in motion graphics design, with a strong portfolio showcasing a range of styles and techniques.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and After Effects.
• Excellent understanding of design principles, typography, color theory, and animation techniques.
• Strong communication and presentation skills, with the ability to articulate design concepts effectively.
• Familiarity with AI-driven design tools and techniques is highly desirable. Knowledge in this area will be considered a significant bonus, as it is increasingly integral to innovative content creation and automation processes.