Senior Performance Marketer

FabMinds

Are you a data-driven growth hacker who thrives in fast-paced environments and can turn numbers into explosive campaign results? FabMinds is on the lookout for a Senior Performance to own and scale our performance marketing engine across e-commerce and platform-driven products.
What You ll Do
Design and execute full-funnel paid media strategies across Meta Ads, Google Ads, YouTube, and other paid channels.
Optimize campaigns around key metrics: ROAS, CPA, CAC, and CLV aiming for continuous improvement.
Lead audience segmentation and targeting efforts, crafting personalized user journeys for both B2C and B2B segments.
Run and analyze multivariate A/B tests across creatives, ad copy, landing pages, and funnel steps.
Work closely with content, design, and product teams to develop high-converting ad assets and landing pages.
Manage retargeting, lookalike audiences, and affiliate strategies to drive user retention and re-engagement.
Monitor performance dashboards using GA4, Meta Business Suite, and Tableau; provide weekly insights and growth recommendations.
Stay on the pulse of trends, algorithms, and emerging tools and capitalize on untapped growth channels.
What You Bring
5+ years of performance marketing experience, ideally with $50K+/month budget ownership in e-commerce or tech.
Mastery of Google Ads, Meta Ads (Facebook, Instagram), and optionally TikTok/LinkedIn Ads.
Deep understanding of attribution modeling, conversion tracking, and funnel optimization.
Highly analytical mindset skilled in Google Analytics, Mixpanel, Tableau or Power BI.
Proven results in scaling campaigns across both B2C and B2B verticals.
Comfortable working with cross-functional teams and managing projects end to end.
Proactive, results-oriented, and thrives under pressure.