Senior Performance Marketing & Client Strategist
Hovi
Posted 30+ days ago
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Experience
5 - 11 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities
- Client Leadership
- Act as the primary point of contact for assigned clients
- Lead weekly strategy and performance meetings, presenting media plans, dashboards, insights, and budget recommendations
- Proactively suggest strategic optimizations and respond to client needs with clarity and confidence
- Campaign Strategy & Execution
- Design, launch, and optimize campaigns across Google Ads, Facebook/Meta, TikTok, programmatic platforms, and LinkedIn
- Manage budgets, targeting, bidding strategies, and creative execution to maximize performance
- Media Planning & Budget Management
- Develop media plans aligned with client KPIs and budgets
- Forecast results and adjust allocations based on performance and changes in client goals
- Performance Tracking & Reporting
- Set up, maintain, and interpret dashboards and regular report decks
- Analyze metrics (CPA, ROAS, CPM, LTV) and translate them into actionable client recommendations
- Cross-functional Collaboration
- Coordinate with design, content, creative, and analytics teams to deliver cohesive campaigns
- Ensure alignment on messaging, timelines, and deliverables
- Industry Awareness & Thought Leadership
- Stay current with digital marketing trends, platform updates, and best practices
- Share insights and opportunities with clients to drive innovation and results.
Desired Candidate Profile
- Experience: Minimum 5 years in performance marketing with a proven track record of managing multi-channel campaigns
- Client-Facing Experience: Comfortable leading client calls/meetings, presenting insights, and providing strategic guidance
- Technical Proficiency: Hands-on experience across digital platforms (Google, Meta, TikTok, programmatic tools) and analytics tools (GA4, dashboards)
- Budget Management: Experience managing multi-channel budgets and optimizing spend for performance
- Analytical & Strategic Mindset: Strong analytical skills with an ability to derive insights from data and craft strategic recommendations
- Communication Skills: Excellent English and Arabic (both written and verbal), with the ability to simplify complex concepts for clients. French is a plus
- Personal Attributes: Highly organized, proactive, solutions-focused, and adaptable
- Regional Fit: Prior experience in MEA markets is a strong plus
Company Industry
- Consulting
- Management Consulting
- Advisory Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Performance Marketing & Client Strategist
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