Senior Performance Marketing specialist

Outservingplus

Posted 30+ days ago

Experience

3 - 5 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Develop, execute, and optimize multi-channel performance marketing campaigns for e-commerce clients, focusing on paid search, paid social, display, and affiliate marketing.
  • Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations to maximize ROI and achieve KPIs.
  • Collaborate with creative, content, and product teams to design compelling ad creatives and landing pages that drive conversions.
  • Manage and allocate marketing budgets efficiently across channels, ensuring optimal spend and performance.
  • Conduct A/B testing and conversion rate optimization initiatives to continuously improve campaign effectiveness.
  • Stay up-to-date with the latest trends, tools, and best practices in e-commerce and digital marketing.
  • Utilize analytics platforms (e.g., Google Analytics, Facebook Ads Manager) to track user behavior and campaign outcomes.
  • Identify new growth opportunities and emerging platforms to expand reach and drive customer acquisition.
  • Communicate campaign results and strategic recommendations to internal stakeholders and clients.
  • Ensure all campaigns comply with industry regulations, data privacy standards, and brand guidelines.

Desired Candidate Profile

  • Bachelor s degree in Marketing, Business, Communications, or a related field.
  • 3-5 years of proven experience in performance marketing, with a strong focus on e-commerce.
  • Expertise in managing paid search (Google Ads), paid social (Facebook, Instagram, TikTok), and display campaigns.
  • Demonstrated ability to analyze data, interpret results, and optimize campaigns based on insights.
  • Experience with A/B testing, conversion rate optimization, and funnel analysis.
  • Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously.
  • Excellent communication and presentation skills.
  • Proficiency in using analytics and reporting tools such as Google Analytics, Google Data Studio, and Facebook Ads Manager.
  • Ability to work independently and collaboratively in a fast-paced, outcome-driven environment.
  • Up-to-date knowledge of digital marketing trends, tools, and best practices.

Company Industry

  • Call Center
  • BPO
  • KPO
  • Outsourcing

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Performance Marketing Specialist

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Outservingplus

https://wuzzuf.net/jobs/p/3ejgdcexv4rv-senior-performance-marketing-specialist-e-commerce-outservingplus-cairo-egypt