Senior Performance Marketing Specialist

Client of Pink Camel

Develop and lead integrated digital marketing strategies aligned with business growth objectives and lead generation targets.

Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, SEO/SEM, and social media platforms.

Identify target audiences, analyze customer behavior, and monitor market trends and competitor activities to improve campaign performance.

Design and optimize customer journeys, lead funnels, and conversion strategies to maximize lead quality and conversion efficiency.

Manage day-to-day campaign performance including budget allocation, audience targeting, bid optimization, placements, and creative testing.

Analyze key performance metrics including CPC, CPL, CTR, ROAS, conversion rates, and engagement performance to drive measurable improvements.

Prepare detailed performance reports and provide actionable recommendations to improve marketing effectiveness and ROI.

Lead continuous optimization initiatives across campaign creatives, audience segmentation, landing pages, and marketing funnels.

Maintain and oversee conversion tracking frameworks including Meta Pixel, event tracking, and campaign attribution models.

Collaborate with internal stakeholders and external digital agencies to ensure campaigns align with overall business objectives and brand positioning.

Stay updated on digital marketing trends, platform updates, and emerging technologies to enhance campaign performance and innovation.

Ensure effective and consistent distribution of digital marketing communications across all digital channels.