Senior Performance Marketing Specialist

Nagwa

We are looking to hire a Senior Performance Marketing Specialist to join us to join us in our mission to educate the world. The successful candidate will manage and optimise our multichannel campaigns. By exploiting the full range of digital marketing approaches, they will drive customer acquisition, engagement, and revenue growth.
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Responsibilities

Manage ad network accounts, making daily adjustments

Report on conversion metrics across our multichannel campaigns

Plan media buying campaigns, including daily budgets and expected results

Specify important tracking events and work with our technical team to validate their accuracy

Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns

identify opportunities for improvement of systems, processes, practices, cost reduction, and productivity

Work with data analysts to optimise campaign efficiency whilst we continue to scale

Work with senior management to understand and shape the long-term approach to digital marketing

Work with data analysts to explore marketing mix modelling and other data drive approaches

Investigate and implement automation techniques, particularly in Google ads.
Qualifications & Work Experience

3 to 6 years of digital marketing experience

Strong analytical skills

Experience running multichannel campaigns in Egypt

Experience with app campaigns

Good understanding of multi-touch attribution approach