Senior Performance Marketing Specialist
Urban Ridge Supplies
Employer Active
Posted 16 hrs ago
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Experience
3 - 8 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Responsibilities:
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Tiktok, and apple search ads.
- Conduct in-depth market research and competitor analysis to inform campaign strategies.
- Develop and implement A/B testing strategies to optimize campaign performance.
- Track, analyze, and report on key performance indicators (KPIs) to measure campaign success and identify areas for improvement.
- Stay up-to-date on the latest digital marketing trends and technologies.
- Collaborate with designers and copywriters to create compelling ad creative.
- Manage advertising budgets effectively and efficiently.
Desired Candidate Profile
Qualifications:
- 3+ years of experience in performance marketing or a related field
- Proven track record of success in developing and managing high-performing digital advertising campaigns
- Strong understanding of digital marketing metrics and analytics (e.g., CPC, CTR, ROI)
- Experience with Google Ads, Facebook Ads, and other relevant advertising platforms (a plus)
- Excellent communication, presentation, and time management skills
- Solid understanding from google analytics, MCM, GTM, Social media Pixels.
- A data-driven and analytical mindset.
- The ability to work independently and as part of a team.
Company Industry
- Concrete
- Readymix
- Cement
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Performance Marketing Specialist
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