Job Description

Roles & Responsibilities

User Research:

Conduct in-depth user research to understand user needs, behaviors, and pain points, through user interviews, testing, experiments, data analysis.
Translate user insights into design strategies that align with business goals.
Analise the journey and funnel.

Design Systems:

Develop and maintain a cohesive design system to ensure consistency across products.
Collaborate with cross-functional teams to implement and evolve the design system.

Interaction Design:

Craft intuitive and engaging interactions to enhance the overall user experience.
Work closely with product managers and engineers to implement design solutions.

Wireframing:

Create detailed wireframes outlining the structure and flow of product features.
Iterate on designs based on feedback and usability testing.
Creating and analyzing

A/B Testing:

Heatmaps and Metrics:

Utilize heatmaps, clickmaps and metrics to gain insights into user behavior and inform design decisions.
Incorporate customer feedback and usability findings to refine designs.

Process:

Collaborate with cross-functional teams and engineering team to define and implement innovative solutions.
Use ideation techniques to generate ideas that address user needs and provide value.
Analyze how new products align with market needs and consumer preferences.

UI Design:

Develop visually appealing and user-friendly interfaces in alignment with the brand.
Stay updated on industry trends and incorporate innovative design elements.
Prototyping for ideas and MVPs and POCs

Concept and Usability Testing:

Conduct concept and usability testing to gather feedback for iterative improvement.
Ensure designs meet both user expectations and business objectives.
Design audits and reviews.

Competitor and Industry Analysis:

Leadership:

Provide leadership and mentorship to the design team.
Collaborate with stakeholders to align design efforts with overall business strategy.

Desired Candidate Profile

Qualifications:

6+ years of experience in Product Design.
Strong expertise in user research and usability testing, with experience planning, conducting, and synthesizing user research sessions.
In-depth understanding of design principles, information architecture, and interaction design, with a focus on creating intuitive and accessible user interfaces.
Demonstrated experience in developing wireframes and prototypes testing design ideas with real users to assess value and mitigate risks.
Experience with tools similar to Hotjar, Figma, XD
Experience with the aspects mentioned in the previous section.

Senior Product Designer
McLedger

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