Senior Product Developer

Malia Group

On Product & Portfolio Development (Potential Projects)

• Lead comprehensive category assessments to identify growth drivers, evolving consumer behaviors, market trends and competitive benchmarks
• Provide the BUM with competition & trend scouting sections of new products Category Presentations delivering timely, insight-rich inputs backed by 360-degree category assessments
• Evaluate Cosmaline s current portfolio by analyzing sellout performance, IMS data, and market shares to uncover opportunities for optimization, renovation, or discontinuation
• Design and conduct quantitative and qualitative research (surveys, focus groups, product testing etc.) and ensure reported findings to BUM are translated into actionable insights
• Scout and benchmark innovative packaging trends to support product differentiation and innovation
• Monitor and analyze competitor activities and strategies to identify emerging patterns, strengths, and potential areas of differentiation
• Read industry & trends related Newsletters/news website & submit a monthly report highlighting opportunities
• Synthesize and Cross-link gathered info and share insights with concerned stakeholders
• Develop and maintain a dynamic consumer and market database to facilitate data-driven decision-making and concept validation

On Product & Portfolio Development (Launches)

• Own and Lead the full development cycle of product launches from concept to market launch, ensuring timely, accurate, and high-quality execution across all stages (concept creation, testing, artwork validation & printing and post-launch evaluation)
• Prepare and deliver clear, innovative, structured briefs to concerned teams (R&D, agencies, procurement, and other stakeholders) to ensure alignment on objectives, deliverables, and timelines
• Oversee all development components (formulas, packaging, labels) to ensure accuracy, quality, and compliance, resolving bottlenecks proactively
• Report regularly to BUM the risks, blockers, and solutions that may impact deliverables or launch dates
• Conduct post-launch evaluations by analyzing consumer feedback, sales performance, and market reception to assess success and generate actionable learnings for future projects

On Compliance

• Demonstrate a strong understanding of regulatory and quality compliance and proactively suggest improvements and best practices
• Abide by the internal regulations and ISO/GMP standards throughout the product development process