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Experience
5 - 7 Years
Job Location
Education
Bachelor of Pharmacy(Pharmacy)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Strategic Planning
- Develop annual marketing plans and coordinate their successful implementation and to grow and achieve both short- and long-term sales, profit, and market share position for assigned products.
- Portfolio management - Assess competitive standing of product portfolio, launch of NPI, upgrade necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products.
- Perform sales and investments forecasting and budgeting: plan, update, and track on monthly basis.
- Use monitoring data to feedback and propose strategic planning/tactics.
- Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product.
Project Management
- Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams.
- Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information.
- Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc.
- Design training programs target to consistently upgrade sales team s professionalism in personal and group selling of focused products.
- Ensure timelines are met and financial results are maximized.
Cost Control & Monitoring
- Constantly assess effectiveness of tactical initiatives implementation.
- Measure customer response/effectiveness.
- Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment.
- Monitor KPI s (sales, market share, profitability).
- Get data to feedback and propose strategic planning/tactics adjustments.
External Customer Development
- Conduct joint field calls with sales team to provide assistance, analyse customer needs, market trends and competitive information.
- Develop a deep understanding of customer needs & market trends.
- Identify and assess significant growth opportunities and create strategies that deliver profitable market share.
- Focus on customer satisfaction and commitment to quality and compliance.
- Develop and implement plan to build relationship with key customers and influence them.
- Identify opportunities to align brand and customer goals (new business development).
- Optimize customer synergies to develop brand/market advocates.
- Develop multi-year marketing plan and product roadmap.
- Develop and implement marketing programs & campaigns to drive the brands growth.
- Develop & execute digital marketing road map & initiatives.
- Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.
- Forecast market and product performance, provide input for Plans/Updates and new product launches.
- Reviewing and analysing results of marketing campaigns.
- Review complaints and suggestions relating to assigned products Monitor product and market performance, identifying critical performance areas and creating programs to address them.
- Coordinating work and leading agencies.
- Lead effective communication with Area & Global Marketing Team.
- Develop & implement and update product training to sales force.
- Build strong relationships with Opinion Leaders.
- Monitor monthly sales, inventories and ensure enough forecast to cover changing market demands and gaps.
Sample and EPD Promotional & Scientific Material Management
- Comply with GEM & Levant Sample Management Tracking and Reconciliation SOP & EPD Promotional and Scientific Material Development and Approval-GEM & Levant work instruction.
Desired Candidate Profile
A basic degree in pharmacy, veterinary or medical sciences, preferably MBA in Marketing
Digital & MCE marketing experience is an advantage.
Minimum of 5 years Sales / Marketing experience within the Pharma industry with at least 2 years of experience in the Marketing managing Gulf and Emerging markets.
Experience in marketing Cardiometabolic products including DTC activities/campaigns.
Experience in private and tender business, and having a successful record of launching new products is an advantage
Experience with initiating digital marketing activities/campaigns.
Strong sales / marketing track record.
Fluent English (proficient in verbal and written communication). Arabic language is a plus.
Excellent presentation skills.
Good knowledge of computer-based programs including of Excel and Power Point.
Must be driven, a team player and possess strong business acumen and interpersonal skills.
Achieve Plan sales and margin.
Company Industry
Department / Functional Area
Keywords
- Senior Product Manager - GEM & Levant
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Abbott Laboratories
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You ll also have access to: About Established Pharmaceuticals We are committed to bringing the benefits of our trusted medicines to more people in the world s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.