Senior Social Media & Content

Hamwi Cafe

Posted 30+ days ago

Experience

3 - 5 Years

Job Location

Cairo - Egypt

Education

Any Graduation()

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Job Summary

We are seeking a creative and data-driven Senior social media & Content to develop, implement, and manage our social media strategy and content ecosystem. You will be responsible for increasing brand awareness, enhancing online engagement, driving traffic, and acquiring customers/clients. The ideal candidate is a storyteller at heart, possesses a deep understanding of the digital landscape, and can translate marketing objectives into compelling content and social conversations.

  • Job Responsibilities

Strategy & Planning (25%)

  • Develop, implement, and manage a comprehensive social media and content strategy to align with business goals.
  • Conduct audience research and define key metrics for measuring campaign success.
  • Perform competitive analysis and stay ahead of digital marketing trends, tools, and applications.
  • Manage the social media and content marketing budget, if applicable.

Content Creation & Curation (35%)

  • Create, edit, publish, and share engaging content daily (e.g., text, images, videos, stories, reels) that builds meaningful connections and encourage community members to take action.
  • Develop a content calendar for all social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter/X, TikTok, Pinterest) and owned channels (blog, email).
  • Write, proofread, and edit compelling copy for posts, blog articles, newsletters, and video scripts that is on-brand and optimized for SEO.
  • Collaborate with designers, videographers, and external agencies to produce high-quality visual assets.

Community Management & Engagement (15%)

  • Moderate all user-generated content in line with the moderation policy for each community.
  • Respond to comments and customer queries in a timely and professional manner.
  • Build and nurture relationships with followers, influencers, and brand advocates.
  • Monitor and report on online reviews and feedback.

Analytics & Reporting (15%)

  • Monitor key performance indicators (KPIs) such as engagement, reach, leads, conversion rates, and ROI.
  • Use analytics tools (e.g., Google Analytics, Facebook Insights,) to track performance and generate monthly reports.
  • Analyze campaign performance and translate data into actionable insights and recommendations for optimization.

Administrative & Cross-Functional (10%)

  • Manage and organize digital assets and content libraries.
  • Collaborate with other teams (Sales, Product, Customer Service) to ensure brand consistency and leverage user-generated content.
  • Assist in the planning and execution of live social media events (e.g., Twitter chats, Instagram).

Desired Candidate Profile

  • Job Qualifications

Education & Experience

  • Bachelor s degree in Marketing, Communications, Journalism, or a related field.
  • 3 - 5 years of proven professional experience as a Social Media Specialist, Content Creator, or similar role.
  • A portfolio showcasing successful social media campaigns and content samples (e.g., blog posts, videos, graphics) is required.

Technical Skills & Knowledge

  • Platform Proficiency: Hands-on experience in managing and growing business accounts on core platforms: Instagram, Facebook, LinkedIn, Twitter/X, TikTok.
  • Management Tools: Experience with social media management and listening tools (e.g., Hootsuite, Buffer, Sprout Social, Later).
  • Analytical Skills: Solid knowledge of web and social analytics tools (e.g., Google Analytics, Facebook Insights).
  • SEO & Blogging: Understanding of SEO principles and experience with blogging platforms (e.g., WordPress).

  • Competencies Required

Core Competencies

  1. Exceptional Writing & Communication: Ability to craft clear, compelling, and grammatically flawless copy for different platforms and audiences. A strong storyteller.
  2. Creativity & Visual Aesthetics: A keen eye for design, composition, and visual storytelling. Ability to conceptualize engaging content ideas.
  3. Data Analysis & Interpretation: Comfortable working with data to derive insights, measure ROI, and make informed, strategic decisions. Results-oriented.
  4. Community Building: A genuine passion for engaging with people online, fostering positive conversations, and building brand loyalty.
  5. Adaptability & Trend Awareness: Stays current with the latest social media trends, algorithm changes, and digital technologies. Able to pivot strategies quickly.

Professional Competencies

  1. Project Management: Excellent organizational and time-management skills. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  2. Collaboration (Teamwork): A team player who can work effectively with cross-functional teams and incorporate feedback.
  3. Proactive & Self-Motivated: A "doer" who takes initiative, anticipates needs, and is resourceful in solving problems.
  4. Attention to Detail: Meticulous in proofreading, scheduling, and analyzing data to ensure brand consistency and accuracy.
  5. Customer-Centric Mindset: Always considers the audience's perspective to create content that adds value and resonates with them.

Company Industry

  • FMCG
  • Foods
  • Beverages

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • Senior Social Media & Content

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Hamwi Cafe

https://wuzzuf.net/jobs/p/tpf7vct7qtv0-senior-social-media-content-hamwi-cafe-cairo-egypt