Senior Social Media Manager
ESL FACEIT Group - EFG
Employer Active
Posted 3 hrs ago
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Experience
6 - 11 Years
Job Location
Education
Bachelor of Arts(Communication)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Develop the social media strategy to expand EFG s brands presence in the MENA region.
Drive regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia, as well as the Esports Nations Cup.
Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
Own and monitor KPIs, and establish their use to drive successful content strategies
Work with creative team to produce locally relevant creative and communication assets
Communicate updates and reports efficiently for internal stakeholders.
Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
Brief departments, freelancers, and agencies with their scopes of work
Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement
Desired Candidate Profile
Bachelor s degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency
6+ years relevant experience in social media or agency work
Fluency in Arabic and English languages (written and spoken)
Strong understanding of the MENA market landscape, with a focus on Saudi Arabia
Demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages is required
Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord)
Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid)
Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus
Ideal candidates will have experience across sectors such as spectator sports, esports, gaming, entertainment, or live events, as well as within agency or large corporate environments.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Social Media Manager
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ESL FACEIT Group - EFG
At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that IT S NOT GG, UNTIL IT S GG FOR ALL . We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes./p>
https://eslfaceitgroup.com/career/job/4704627101?gh_jid=4704627101