Senior Social Media Specialist / Media Buyer

LDC

Employer Active

Posted 19 hrs ago

Experience

4 - 9 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities

  • Develop and execute comprehensive social media strategies aligned with business and marketing objectives
  • Plan, launch, manage, and optimize paid digital marketing campaigns (Meta, Instagram, TikTok, Google Ads, etc.)
  • Manage social media accounts across platforms (Facebook, Instagram, TikTok, LinkedIn, X)
  • Create content calendars, campaign concepts, and messaging frameworks
  • Analyze campaign performance and provide detailed reports and insights
  • Optimize budgets, targeting, creatives, and KPIs to maximize ROI
  • Stay updated with platform algorithms, trends, and best practices
  • Collaborate with designers, content creators, and marketing teams

Tools & Platforms

  • Meta Ads Manager (Facebook & Instagram)
  • Google Ads & Google Analytics
  • TikTok Ads (preferred)
  • Social media management tools (Hootsuite, Buffer, Sprout, or similar)

What We re Looking For

  • Strategic thinker with hands-on execution skills
  • Results-oriented mindset with strong analytical abilities
  • Ability to manage multiple accounts and campaigns simultaneously
  • Leadership skills and experience mentoring junior team members
  • Passion for digital marketing and continuous learning

Desired Candidate Profile

Required Skills & Qualifications

  • 4+ years of experience as a Social Media Specialist or Digital Marketing Specialist
  • Proven experience managing paid social media and digital ad campaigns
  • Strong knowledge of Meta Ads Manager, Google Ads, and analytics tools
  • Ability to interpret data, track KPIs, and make data-driven decisions
  • Experience with audience targeting, A/B testing, and retargeting strategies
  • Excellent content planning and campaign management skills
  • Strong communication and presentation skills

Company Industry

Department / Functional Area

Keywords

  • Senior Social Media Specialist / Media Buyer

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