Senior Social Media Specialist / Media Buyer
LDC
Employer Active
Posted 19 hrs ago
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Experience
4 - 9 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with business and marketing objectives
- Plan, launch, manage, and optimize paid digital marketing campaigns (Meta, Instagram, TikTok, Google Ads, etc.)
- Manage social media accounts across platforms (Facebook, Instagram, TikTok, LinkedIn, X)
- Create content calendars, campaign concepts, and messaging frameworks
- Analyze campaign performance and provide detailed reports and insights
- Optimize budgets, targeting, creatives, and KPIs to maximize ROI
- Stay updated with platform algorithms, trends, and best practices
- Collaborate with designers, content creators, and marketing teams
Tools & Platforms
- Meta Ads Manager (Facebook & Instagram)
- Google Ads & Google Analytics
- TikTok Ads (preferred)
- Social media management tools (Hootsuite, Buffer, Sprout, or similar)
What We re Looking For
- Strategic thinker with hands-on execution skills
- Results-oriented mindset with strong analytical abilities
- Ability to manage multiple accounts and campaigns simultaneously
- Leadership skills and experience mentoring junior team members
- Passion for digital marketing and continuous learning
Desired Candidate Profile
Required Skills & Qualifications
- 4+ years of experience as a Social Media Specialist or Digital Marketing Specialist
- Proven experience managing paid social media and digital ad campaigns
- Strong knowledge of Meta Ads Manager, Google Ads, and analytics tools
- Ability to interpret data, track KPIs, and make data-driven decisions
- Experience with audience targeting, A/B testing, and retargeting strategies
- Excellent content planning and campaign management skills
- Strong communication and presentation skills
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Social Media Specialist / Media Buyer
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