Senior Specialist Adidas

Drive the creation of the seasonal account plan as related to the Global campaign strategy, local and key calendar moments.

Ensure the global guidelines delivers against the accounts omni-channel marketing requirements.

Create a plan for additional country or account specific omni channel marketing needs.

Supervise and support specialist omni channel in account management and account marketing plan.

Plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments

Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI s.

Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.

Create bespoke moments for relevant partners based on their category focus.

Omni-Channel WHS Planning & Execution

• Forecast and manage budgets based on the seasonal calendar, strategy, and order book.
• Oversee sell-out support budgets, ensuring cross-functional alignment with Sales, Finance, and line manager.
• Ensure on-budget delivery and compliance with internal audit requirements.
• Drive best-in-class space management and omni-channel executions.
• Support vendor, supplier, and agency sourcing and training with Omni Planning & Execution.
• Provide feedback on global toolkits to enhance WHS execution standards.
• Support development and rollout of consumer activations across CRM, DPC, social, and partner channels.
• Coordinate Back-to-Trade deliverables with DTC teams (training, reporting, implementation).
• Contribute to promotional and traffic-driving initiatives to maximize conversion at retail.
• Communicate localized go-to-market strategy during sell-in and ensure excellence in sell-out execution.
• Support seasonal sell-in presentations and showroom launches with MOPS, OMNI, and CTC.

Training & Reporting

• Prepare reports on the implementation of all omni channel initiatives.
• Provide detailed budget reporting across omni channel executions.
• Deliver training to the Back to Trade Field team and partner store teams.
• Maintain ongoing alignment with the Omni-Channel Manager to ensure seamless account activation.

Key Relationships:

• External key account partner leads
• EMC Channel leads, sales managers, and their teams
• EMC Omni Planning and Execution Team
• EMC CTC, Brand Comms, Digital & MOPS
• EMC Finance team
• EM Hub omni channel team
• Market Omni-Channel agencies and vendors