Senior Specialist, Product Marketing

Ceer

In this role, you will support the Product Marketing team in delivering accurate and consistent product content across digital touchpoints such as the configurator and HMI. This includes contributing to naming implementation and validation and ensuring that cross-carline features are positioned clearly and aligned with the brand direction.

Key Responsibilities :

• Cross-Carline Feature Support
• Support the Product Marketing Manager in tracking and evaluating customer facing cross-carline features such as HMI, ADAS, subscriptions, etc. to ensure competitiveness and alignment with CEER s brand direction.
• Conduct benchmarking on related features across the automotive industry and summarize key findings to support internal evaluations.
• Closely cooperate with Product Managers and other relevant departments to support consistency in grade walk strategy and feature deployment across all products.
• Configurator Development Support:
• Support the development of CEER s vehicle configurator by coordinating all product-related marketing input includes feature definitions, grade structure and key storytelling elements.
• Assist in liaising with Product Marketing and cross-functional teams (Design, Brand, IT, Sales and Legal) external vendors to ensure accurate and timely delivery of configurator-related content.
• Contribute to regularly reviewing and validating how features, options, and grades are represented in the configurator from a customer perspective.
• Naming Implementation Support:
• Contribute to the implementation of consistent naming strategies across models, trims and features by coordinating with internal teams and external vendors.
• Support the creation and maintenance of naming list and assist in checking how names and related texts are used in the HMI system to ensure accuracy and consistency.