SEO and Digital Marketing specialist Times World Information Technology

Employer Active

Posted 10 hrs ago

Experience

2 - 7 Years

Job Location

Dubai - United Arab Emirates

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key responsibilities:

Search Engine Optimization (SEO, AEO & GEO):

  • Conduct keyword research, competitor analysis, and on-page/off-page optimization.
  • Manage technical SEO audits and implement best practices to improve website ranking.
  • Optimize content for multilingual audiences, with a focus on Arabic and English.
  • Apply AEO techniques to optimize content for voice search, featured snippets, and AI-driven answers.
  • Implement GEO (Generative Engine Optimization) strategies to enhance discoverability in Google SGE, Bing Copilot, ChatGPT, and other AI-powered search engines.

Search Engine Marketing (SEM) & Paid Campaigns:

  • Plan and manage PPC campaigns (Google Ads, Display, Retargeting).
  • Optimize ad spend and track ROI across digital channels.

Social Media & Content Marketing:

  • Develop and manage content strategies across platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
  • Monitor engagement, manage community interactions, and support brand positioning.
  • Collaborate with designers and content creators for compelling campaigns.

Analytics & Reporting:

  • Use tools such as Google Analytics, Google Tag Manager, and Search Console to measure performance.
  • Provide monthly reports with actionable insights and recommendations.

Digital Growth & Strategy:

  • Identify new trends, platforms, and opportunities to increase digital visibility.
  • Support lead generation activities and digital funnels.

Desired Candidate Profile

Bachelor s degree in marketing, Communications, Business, or related field.

  • 2-3 years of proven experience in SEO and digital marketing (agency or in-house).
  • Strong knowledge of SEO/SEM tools (Google Analytics, SEMrush, Ahrefs, Moz, Google Ads, Facebook Ads Manager).
  • Excellent written and verbal communication skills in English.
  • Arabic language proficiency is highly preferred.
  • Strong analytical, problem-solving, and project management skills.
  • Knowledge of the UAE and GCC digital landscape is a plus

Company Industry

Department / Functional Area

Keywords

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Times World Information Technology

https://www.timesworld.com/careers/seo-and-digital-marketing-specialist