SEO & ASO Growth Specialist, CIS Region (Russian Speaker)
OKX
Employer Active
Posted 6 hrs ago
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Experience
3 - 8 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
What You ll Be Doing
- Strategize and execute on-page SEO optimizations, including metadata, site structure, keyword targeting, and internal linking.
- Research, write, and optimize SEO articles and landing pages focused on crypto, trading, and product topics to drive organic visibility and user engagement.
- Conduct keyword research and integrate targeted terms naturally into content while maintaining clarity, accuracy, and brand tone
- Audit and analyze SEO performance, identify root causes of underperformance, and apply data-driven testing (A/B, analytics) to improve rankings and CTR.
- Manage local SEO initiatives such as localization, reflag, and geo-targeting to maximize visibility across CIS markets.
- Lead SEO content planning define content structure, briefs, and keyword priorities for articles, landing pages, and product descriptions
- Regularly monitor organic traffic trends, run site audits, and identify new opportunities for content and technical improvements.
- Manage app store listings (Google Play, App Store) for the CIS region, ensuring metadata, visuals, and descriptions are optimized for visibility and conversion.
- Conduct keyword research for ASO, track rankings, reviews, and sentiment, and identify areas for enhancement.
- Test and optimize app creatives (icons, screenshots, descriptions) to improve app conversion rates.
- Monitor app store algorithm updates and adjust ASO strategies accordingly.
- Create and maintain dashboards for weekly and monthly reporting on keyword rankings, reviews, and sentiment across search engines (Google, Yandex) and app stores.
- Collaborate closely with content, product, and paid marketing teams to deliver measurable growth in traffic, rankings, and user acquisition.
- Identify and share actionable insights on user behavior, funnel performance, and regional opportunities.
Desired Candidate Profile
What We Look For In You
- 3 5 years of hands-on experience in SEO and/or ASO, ideally in high-growth or competitive industries (crypto, fintech, e-commerce, gaming, etc.).
- Solid understanding of on-page SEO, keyword research, app store algorithms, and conversion funnels.
- Familiarity with SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, Yandex Metrica) and ASO tools (AppTweak, SensorTower, App Radar, or similar).
- Analytical mindset with the ability to interpret data and turn insights into actions.
- Strong organizational and execution skills; comfortable managing multiple priorities in a fast-paced environment.
- Excellent communication skills in English; Russian language proficiency required (Ukrainian/Kazakh/other CIS languages are a plus).
- Bachelor s degree in Marketing, Business, Communications, or a related field.
Company Industry
Department / Functional Area
Keywords
- SEO & ASO Growth Specialist
- CIS Region (Russian Speaker)
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