SEO Expert

Nile Bits

We are seeking an experienced and results-driven SEO Expert to lead our organic and paid digital marketing efforts. The ideal candidate will have deep expertise in traditional Search Engine Optimization (SEO) as well as emerging disciplines such as:

The successful candidate will also be highly skilled in content creation, keyword research, technical SEO, Google Ads management, and performance analytics.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions.
• Perform in-depth keyword research, competitor analysis, and opportunity discovery.
• Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking.
• Conduct technical audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.
• Build and manage high-quality backlink acquisition strategies.

Optimize content to appear in featured snippets, People Also Ask sections, and voice search results.

• Structure content to directly answer user questions.
• Implement FAQ schema and Q&A structured data.
• Improve visibility in zero-click search experiences.

• Optimize content to be cited and referenced by AI search engines and generative assistants.
• Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles.

• Develop strategies to maximize brand visibility across AI-powered search and recommendation systems.
• Monitor AI citations, entity recognition, and topical authority.
• Use AI tools to scale research, content creation, and optimization workflows.

Content Marketing & Creation

• Plan and manage a content calendar aligned with business goals and keyword opportunities.
• Write and optimize blog posts, landing pages, case studies, and service pages.
• Collaborate with designers and developers to publish engaging content.
• Ensure all content follows SEO best practices and conversion-focused copywriting principles.

Conduct keyword and audience targeting research.

• Manage ad copy, bidding strategies, budgets, and landing page optimization.
• Track and improve ROAS, CPA, and conversion rates.

Analytics & Reporting

• Analyze traffic, rankings, leads, and campaign performance.
• Build dashboards using Google Analytics, Looker Studio, and CRM tools.
• Present actionable recommendations and monthly reports.