SEO Growth Specialist
Scale Army
Posted on 11 Mar
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Role Overview
The SEO Growth Specialist will take ownership of the company s digital search and social advertising ecosystem while transitioning performance marketing from an external agency to an in-house operation. This role focuses on managing paid media campaigns across multiple platforms, optimizing SEO performance through technical audits and organic growth strategies, and ensuring digital channels drive measurable commercial results. The SEO/SEM & Growth Specialist will also collaborate closely with marketing, sales, and creative teams to align campaign execution with broader growth initiatives.
Key Responsibilities Paid Media Management (SEM)
- Manage the full Google Ads ecosystem, including Search, Shopping, Performance Max (PMax), Display, and YouTube campaigns
- Optimize campaigns for high-intent DIY search traffic while maintaining a consistent always-on presence
- Build and manage LinkedIn campaigns targeting architects, developers, and project managers in the commercial hospitality sector
- Maintain and scale active campaigns on Microsoft Ads and Meta (Facebook and Instagram) with platform-specific messaging strategies
- Execute advanced audience segmentation, keyword research, and retargeting strategies across the renovation customer journey
- Conduct a comprehensive technical SEO audit to identify site-speed issues, crawl errors, and keyword cannibalization
- Work with the Director of Marketing to optimize product and category pages for both lifestyle-driven and specification-driven search queries
- Optimize content for emerging AI-driven search platforms and Large Language Model (LLM) search environments
- Collaborate with internal teams to develop keyword-driven blog content, motion graphics, and video assets that support organic visibility
- Monitor campaign profitability using margin-based metrics, focusing on MOAZ while also tracking ROAS and CPA
- Manage conversion tracking and analytics using GA4
- Identify conversion funnel issues and propose landing page improvements or A/B testing initiatives to improve performance
- Implement a structured four-week performance review cycle and reallocate budgets toward higher-performing campaigns
- Work closely with the Sales and Business Development teams to evaluate the quality of leads generated through campaigns
- Collaborate with the Director of Marketing to align digital initiatives with brand strategy and product launch timelines
- Coordinate with the Social Media and 3D Design teams to request creative assets required for campaign performance
Desired Candidate Profile
em> This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone. /em>
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Our client is a market-leading manufacturer of innovative building materials and integrated shower solutions. Known for high-quality ready-to-tile products, they serve a broad customer base that includes DIY homeowners, professional contractors, and global hospitality brands. With a strong reputation for product reliability and practical installation solutions, the company is now bringing its digital growth strategy in-house to gain greater control over performance marketing, strengthen organic visibility, and expand its commercial reach across both consumer and professional markets.
Company Industry
- Advertising
- PR
- Event Management
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- SEO Growth Specialist
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