SEO Manager

WPP Media

Role Summary and Impact

WPP Media is looking for an experienced SEO Manager to lead the organic search strategy for a major banking client from an agency side. This role will be responsible for managing and delivering the full SEO scope across technical SEO, content, GEO (Generative Engine Optimization), and Google Business Profile, while acting as a key day-to-day contact for the client.

• Lead the SEO strategy and day-to-day delivery for different accounts across technical, content, local, and GEO workstreams.
• Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
• Build and manage quarterly and annual SEO roadmaps aligned with the client s business priorities, product focus areas, and seasonal campaigns.
• Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured data, and internal linking.
• Develop content and on-page optimization recommendations across key banking products and services such as accounts, cards, loans, investments, and branch pages.
• Lead the GEO strategy to improve the brand s visibility across AI-powered search platforms and generative experiences.
• Manage and optimize Google Business Profile for branch locations, ensuring listing accuracy, category optimization, updates, reviews, and local visibility improvements.
• Work closely with internal teams including content, tech, analytics, and strategy to ensure SEO recommendations are implemented effectively.
• Monitor performance across organic search, local search, and AI search visibility, and provide regular reporting with clear insights and actions.
• Ensure all SEO recommendations are aligned with the standards required for a regulated banking environment, including trust, accuracy, and compliance considerations.
• Identify growth opportunities through keyword research, competitor benchmarking, content gaps, and search trend analysis.

Skills and Experience

• 4+ years of SEO experience, ideally within an agency environment.
• Proven experience managing large or enterprise-level clients.
• Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
• Good understanding of GEO / AI search optimization and how brands can improve visibility across LLMs and generative search platforms.
• Hands-on experience with Google Business Profile optimization, especially for multi-location businesses.
• Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, and similar SEO platforms.
• Strong client management and stakeholder communication skills.
• Ability to manage multiple workstreams and coordinate with different internal specialists.