SEO Officer
ACS Logistics Co.
Posted 30+ days ago
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Experience
2 - 7 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
The SEO Officer is responsible for optimizing overall website performance, improving online visibility, and driving sustainable growth through organic search. This role includes developing and executing effective SEO strategies, performing in-depth keyword research, managing on-page and technical SEO tasks, and implementing link-building campaigns to enhance search engine rankings. The SEO Officer will also monitor and analyze website analytics, prepare performance reports, and recommend improvements to maximize traffic and conversions. Strong knowledge of digital marketing trends and SEO tools is essential to achieve measurable results.
SEO Strategy & Analytics
- Develop and implement SEO strategies to improve organic search rankings.
- Conduct comprehensive keyword research specific to the shipping and logistics sector.
- Create and execute link-building strategies to enhance site authority.
- Use tools like Google Analytics and Google Search Console to track performance.
- Prepare monthly reports on traffic, keyword rankings, and user behavior.
- Identify areas for improvement and recommend actionable solutions.
On-Page & Content Optimization
- Optimize on-page elements (titles, meta descriptions, internal linking, image alt tags).
- Review and improve website content to align with SEO best practices.
- Ensure website structure and navigation support high search rankings.
Technical SEO & Coordination
- Improve site speed, mobile responsiveness, and overall user experience (UI/UX).
- Ensure the website is fully indexable and optimized for search engines.
- Resolve technical SEO issues affecting site performance.
- Work closely with the marketing and content teams to align campaigns with SEO goals.
- Coordinate with the web development team to implement technical SEO recommendations.
Desired Candidate Profile
Technical Expertise
Company Industry
- Logistics
- Transportation
- Warehousing
- Courier
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- SEO Officer
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ACS Logistics Co.