SEO Specialist

Virtucruit

Employer Active

Posted on 27 Oct

Experience

3 - 8 Years

Education

Bachelor of Science(Computers), Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities:

  • Develop and implement comprehensive SEO strategies aligned with business and marketing goals.
  • Conduct keyword research, competitive analysis, and content gap assessments to identify growth opportunities.
  • Collaborate with content, creative, and web development teams to ensure SEO best practices across all digital assets.

On-Page Optimization

  • Optimize website content, metadata, internal linking, and site architecture for improved rankings and user experience.
  • Ensure all web pages follow on-page SEO best practices, including title tags, meta descriptions, header structures, and image optimization.
  • Work with copywriters to create SEO-friendly content that drives engagement and conversions.

Technical SEO

  • Conduct technical site audits to identify crawl, indexation, and performance issues.
  • Collaborate with developers to resolve technical issues such as site speed, mobile responsiveness, structured data, redirects, and canonicalization.
  • Monitor and maintain XML sitemaps, robots.txt, and schema markup.

Off-Page Optimization

  • Develop and execute link-building strategies to strengthen domain authority and search rankings.
  • Manage outreach efforts, partnerships, and digital PR initiatives to build quality backlinks.
  • Monitor backlink profiles and ensure compliance with Google Webmaster Guidelines.

Performance Tracking & Reporting

  • Monitor SEO performance using tools such as Google Search Console, Google Analytics, Screaming Frog, and Moz.
  • Provide regular performance reports with insights and actionable recommendations.
  • Stay updated on algorithm updates, SEO trends, and emerging search technologies (e.g., voice search, AI-driven SEO).

Desired Candidate Profile

Bachelors degree in Marketing, Communications, Computer Science, or a related field.

3-5 years of proven experience in SEO. Agency experience is highly preferred.

Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

Proficiency in SEO tools such as Google Search Console, GA4, Screaming Frog, and Moz.

Familiarity with HTML, CSS, and basic JavaScript for technical SEO implementations.

Experience with CMS platforms (WordPress, Shopify, Drupal, etc.).

Strong analytical skills with the ability to interpret data and provide actionable insights.

Knowledge of content marketing, keyword intent, and SEO copywriting.

Excellent communication, project management, and collaboration skills.

Certifications in Google Analytics, HubSpot, or SEO-specific platforms are a plus.

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