SEO Specialist

Scale Army

Key Responsibilities:

• Google Business Pages Management: Optimize and manage Google Business Pages to improve local SEO rankings, ensuring they are set up correctly and continually optimized using AI-powered insights. Keep business pages up-to-date with accurate attributes, photos, and other relevant information. Generate and encourage social proof by incentivizing reviews and gathering customer feedback to improve reputation and visibility.

• On-Page & Off-Page SEO: Implement on-page SEO strategies, including keyword optimization, content creation, and schema implementation, using AI-based tools for smarter keyword targeting and content optimization. Manage off-page SEO strategies such as backlinking and relationship building with authoritative sites, leveraging AI tools to identify high-impact opportunities. Perform daily monitoring and adjustments to website and local page performance to ensure SEO goals are met, incorporating AI-driven analysis for continuous improvement.

• SEO Reporting: Develop executive-level SEO performance reports, providing clear insights and actionable recommendations based on AI-enhanced data analysis. Track keyword rankings, organic traffic, and other key SEO metrics, ensuring alignment with business goals. Proactively assess SEO performance and suggest improvements based on insights gathered from analytics and AI-powered forecasting tools.

• Vendor Management: Oversee and manage relationships with external SEO agencies, ensuring they follow high-quality, results-driven strategies, potentially leveraging AI tools to assess vendor performance. Coordinate with vendors to ensure campaigns are optimized for maximum impact and aligned with company objectives.

• Content Strategy & Coordination: Collaborate with internal teams to create and execute content strategies that support SEO objectives, with AI tools used to optimize content for search engines and user engagement. Ensure content is optimized for relevant keywords and delivered on time according to SEO needs. Oversee the production of SEO-friendly content, ensuring it is optimized and aligned with broader content marketing goals, leveraging AI to enhance content relevance and engagement.