Social and Community Editor (Freelancer) ITP Media Group

ITP Media Group is one of the largest and most influential media companies in the Middle East, reaching over 104 million people across digital, print, social and events. With a portfolio that includes iconic brands such as Harper s Bazaar, Esquire, Grazia, Time Out, and Arabian Business, we are at the forefront of storytelling in the region.

The Luxury Group within ITP leads the charge in fashion, culture, lifestyle, and business. Our titles aren t just trusted they re trend-setting, conversation-starting, and community-building platforms. This is a dynamic, creative, and fast-paced department where social media is seen not just as a distribution channel, but as a core storytelling tool and revenue driver.

Arabian Business, under this umbrella, continues to grow its digital and social presence, and this role is key to shaping its next chapter.

Role Overview

The Social and Community Editor will report to the Luxury Group s Head of Social and Community and work closely with the Arabian Business editorial and commercial teams to oversee day-to-day social content production, scheduling, and community engagement across Arabian Business social platforms.

The ideal candidate is a creative and digitally native self-starter with a passion for social storytelling and a solid understanding of the social media trends and behaviours that resonate with prestige business audiences. You should be skilled in crafting compelling narratives across Instagram, TikTok, Reddit, and Pinterest and community channels like IG Broadcast and WhatsApp, with a passion for emerging technologies in the social space.

The ability to analyse performance data and pivot based on insights is key to this role s ongoing success, and a strong understanding of MENA-based business and cultural trends is essential.

Requirements

• Work closely with the Head of Social and key stakeholders to develop and implement the social and community strategy for Arabian Business

• Manage daily content workflows, performance reporting, and community interactions across our chosen platforms in collaboration with the scheduling assistant

• Analyse social media performance and adjust real-time strategies based on insights to meet brand and business KPIs

• Collaborate with the editorial team to maintain consistent content and social calendars that reflect seasonal trends, commercial commitments, and editorial priorities

• Capture social-first content at shoots, events, and conferences and assist with basic video and photo edits

• Contribute to the development of standout formats and series to enhance brand visibility and recognition

• Assist in scripting for social media, videos, and newsletters, ensuring brand consistency and tone of voice

• Repurpose and optimise print content to ensure strong digital performance

• Drive subscribers to the Arabian Business website through social channels, ensuring seamless audience transitions and increased traffic

• Partner with sales teams to pitch and execute commercial, social-first campaigns and provide organic post-campaign reporting

Qualifications

• Proven experience in creating social-first content

• Demonstrable experience in using data and insights to grow social channels and increase community engagement

• Expertise in building and growing audiences across multiple platforms simultaneously

• Strong understanding of social trends and culture specific to the MENA region

• Proficiency in social media analytics and performance tools

• Interest in paid media on social platforms (experience is a plus)

• Excellent copywriting skills with a deep understanding of AB s tone of voice

• Experience with image and video editing tools

• Exceptional communication skills and a keen attention to detail

• Experience using social media management platforms

• Candidate must have their own visa

Education and Experience

• A degree in journalism, multimedia studies or communications (or equivalent experience)

• Minimum 3 years of professional experience in a premium publisher, influencer management, or agency environment

Success Metrics for This Role

• Significant growth in followers and engagement (likes, views, comments, saves, subscribers) across platforms

• Increased size of the brand community and strengthened cross-platform reader relationships

• Support the commercial and editorial team in executing high-value social-first campaigns that drive client spending and retention

• Drive increased website traffic and subscribers from social media channels

What s In It For You

• Work across one of the region s most influential business titles

• Collaborate with best-in-class journalists and creative teams

• Opportunity to innovate and shape a new era of digital business storytelling

• Clear career progression path to Social Media Manager and beyond

• High visibility and impact across editorial, digital, and commercial teams

• Be part of ITP s fast-growing Luxury Division, where culture meets media and innovation is encouraged