Social Branding Specialist

Milele

Job description:

About the Role:

We are seeking a highly skilled Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it is consistently impactful across all verticals: automotive, car rental, real estate, and tech.

The strategist will oversee the personal brands digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.

Key Responsibilities:

Brand Positioning & Strategy

• Define, refine, and upscale the personal brand strategy across all verticals.
• Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).
• Build a clear positioning framework that connects personal brand values to business goals.
  
  
  

• Create and manage content calendars for short-form, long-form, and thought-leadership pieces.
• Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.
• Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.
  
  
  

• Drive audience growth, engagement, and influence across digital platforms.
• Monitor analytics and optimize performance of personal brand content.
• Identify emerging trends and leverage them to maintain relevance and authority.
  
  
  

• Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.
• Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).
• Manage agency or freelancer collaborations when required.
  
  
  

• Proven experience (2 to 3 years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.
• Strong understanding of social media platforms, audience psychology, and storytelling frameworks.
• Demonstrated success in building or scaling personal brands (CEO, influencers, thought leaders).
• Excellent communication, copywriting, and project management skills.
• Ability to work in a fast-paced, multi-vertical environment and adapt quickly to changing priorities.
• Creative mindset with a data-driven approach to content performance