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Job Description
Roles & Responsibilities
- Develop and execute social content ideas that are platform-native, in line with our sport agenda, and creatively on point.
- Develop the monthly social content calendar for one/two of our major sporting events in the region.
- Bring to life our sporting events on social, through impactful ideas that generate into ticket sales and attendance.
- Write social copy that makes people stop scrolling from one-liners to longer captions all in a tone that feels human, relatable, and brand-aligned.
- Monitor social conversations and trends to react in real-time with smart, engaging content.
- Work cross-functionally with our in-house creative teams to bring your content pieces to life.
- Support community engagement by crafting content that feels like it s coming from a fan, not a feed.
- You ll be on the ground during the sporting events, managing social content output and capturing social moments for reels & TikTok.
- You ll also come up with interesting content ideas to shoot on the ground with players & partners.
- 3 4 years of hands-on experience in social media content creation, community management, or digital storytelling ideally within a creative agency, entertainment brand, or fast-paced in-house content team.
- Strong understanding of the industry and the differences between the major tournaments and organizations.
- Proven track record of producing high-performing social content across TikTok, Instagram, X (Twitter), YouTube Shorts, and other relevant platforms.
- Experience in short-form video creation including shooting, editing (using tools like CapCut, Adobe Premiere, or in-app editors), and developing creative ideas tailored to platform trends.
- Strong background in copywriting for social from punchy one-liners and memes to longer captions and community-first replies, with fluency in tone and nuance.
- Demonstrated ability to spot trends early, create culturally relevant content, and respond quickly to real-time moments.
- Experience working with cross-functional teams (e.g. strategy, design, production, client service) to bring content ideas to life from brief to execution.
- Familiarity with social media performance metrics and how to interpret them to optimise content.
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Tactical Digital Agency
https://jobs.lever.co/tactical/352a0994-4c1a-462f-b0b9-5c0536cf70bf
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