Social Expert
Robusta Studio
Posted on 10 Nov
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Main Responsibilities
- Plan, execute, and optimize paid social campaigns across Meta, TikTok, Snapchat, and LinkedIn.
- Develop and test ad creatives, copy variations, and audience combinations for all funnel stages (Top, Middle, Lower).
- Implement pixel and conversion API tracking using GTM or platform-specific integrations.
- Collaborate with the creative team to provide campaign briefs, feedback, and performance insights.
- Continuously optimize budget allocation across platforms to meet ROAS, CAC, and volume targets.
- Manage and analyze retargeting, lookalike, and interest-based audiences to improve conversion efficiency.
- Monitor frequency, engagement rate, and creative fatigue, ensuring timely refreshes of visual assets.
- Prepare weekly performance dashboards, reporting actionable insights and recommendations.
- Stay updated with platform algorithm changes, ad formats, and best practices for paid social performance.
Desired Candidate Profile
Education:
- Bachelor s degree in Marketing, Communications, or a related field (required).
- Meta Certified Media Buying Professional or equivalent certification (preferred).
Experience & Knowledge:
- 1 3 years of hands-on experience managing paid social campaigns across Meta, TikTok, Snapchat, and LinkedIn.
- Proficiency in Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and LinkedIn Campaign Manager.
- Understanding of pixel setup, event matching, AEM configurations, and conversion tracking.
- Experience in UGC and influencer performance tracking.
- Familiarity with offline conversion uploads or CRM integrations.
- Strong analytical mindset with the ability to interpret campaign data and optimize for performance.
- Excellent communication, collaboration, and creative briefing skills.
- Ability to work independently in a remote setup and manage multiple campaigns simultaneously.
- Remote opportunity within a collaborative and growth-focused environment.
- Competitive compensation
- Social and medical insurance
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Social Expert
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Robusta Studio
About Octopus by RTG Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities. We are currently hiring a Social Expert for a digital insurance company in KSA on a remote, 1-year contract (subject to extension), offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment.