Social Media Assistant

The Arbor School

Job Title: Social Media Assistant (UAE National)

1. PURPOSE AND SCOPE

The Marketing Assistant supports the day-to-day work of the Marketing and Admissions Department by capturing high-quality photo and video content, creating social media posts, assisting with basic design tasks, and supporting the school’s media assets and collateral.

Under the direction of the Head of Marketing & Admissions, this role contributes to the delivery of Arbor School’s marketing strategy by supporting storytelling and engagement across all channels.

2. KEY RESPONSIBILITIES

• Capture high-quality images and short-form videos during the school day and at events.

• Basic editing of photos and videos for social media and internal use.

• Support with drafting, scheduling and posting social media content.

• Keep up to date with social media trends and developments.

• Identify daily opportunities to gather stories, quotes and visuals from across the school.

• Assist with design and creation of digital and traditional marketing materials.

• Organise and maintain the photo, video and asset library.

• Support the wider team with event planning and execution, as needed.

• Carry out any reasonable duties as requested by the wider Marketing and Admissions Team.

Other

• Adhere to school policies and the Arbor Staff Handbook.

• Take responsibility for continuous professional development and participate in relevant training.

• This job description may be updated in consultation with the post holder to reflect changing priorities.

3. ORGANISATIONAL STRUCTURE

Line Manager: Marketing and Communications Coordinator

Direct Reports: N/A

4. QUALIFICATION REQUIREMENTS

Experience: 1-2 years relevant social media, photography or marketing experience.

Languages: English (advanced); Arabic (preferred).

Skills:

• Photography and videography

• Social media

• Design and video editing (Canva/Adobe Creative Suite)