Social Media & Community Manager Grubtech

We are seeking a Social Media & Community Manager to own and scale Grubtech s social presence and brand voice across key platforms (LinkedIn, Instagram, Facebook, Snapchat, and region-specific channels). The mandate is to build communities, spark conversations, and position Grubtech as a thought leader and ecosystem builder within the restaurant, virtual brand, and cloud kitchen space.

This role also extends into earned media and PR hacking: identifying relevant industry stories, trends, or news cycles and finding creative ways to inject Grubtech s perspective into the conversation. Whether through op-eds, contributed articles, media outreach, or amplifying hot-button issues, the goal is to generate free PR and earned coverage that builds credibility and visibility without heavy reliance on agencies.

This person will thrive in grassroots brand building engaging with restaurant operators, joining conversations, amplifying customer stories, and hijacking cultural and industry moments to put Grubtech top of mind. They ll work closely with the Marketing Manager and Graphic Designer while collaborating with Sales and Customer Success to surface stories and insights. AI will play a role in scaling content creation, but human-in-the-loop editing and creativity will ensure our voice remains authentic, value-driven, and non-generic.

Key Responsibilities

Community Building & Engagement

• Build and nurture online communities in key markets (Portugal, Spain, Saudi Arabia, GCC).
• Actively participate in industry conversations (LinkedIn groups, subreddits, regional forums), positioning Grubtech as a peer-driven thought leader.
• Foster camaraderie and dialogue among restaurant operators, virtual brand founders, and cloud kitchen innovators.

Content Strategy & Thought Leadership

• Develop and execute a content calendar aligned to industry trends, customer success stories, and regional nuances.
• Drive storytelling via case studies, customer highlights, and ecosystem insights not just product promotion.
• Use GenAI tools (ChatGPT, Claude, Gemini, etc.) to accelerate draft creation, while adding editorial judgment to make content human, relevant, and polished.

Social Media Ownership

• Manage Grubtech s social channels end-to-end: posting, engagement, monitoring, reporting.
• Tailor messaging by platform and region to maximize reach and relevance.
• Hijack trending conversations or cultural moments in F&B/tech to inject Grubtech s perspective.

Earned Media & PR Hacking

• Monitor news cycles, industry publications, and regional press for opportunities to insert Grubtech into trending conversations.
• Pitch and place thought leadership pieces, op-eds, or commentary in relevant trade and business publications.
• Build relationships with journalists, editors, and industry influencers to secure earned media coverage without heavy reliance on external PR agencies.

Brand Equity & Market Presence

• Ensure Grubtech is seen as a pillar of the F&B tech community in each market we operate in.
• Partner with the Marketing Manager to align campaigns with global and regional brand strategies.
• Collaborate with the Graphic Designer to ensure every post and asset is visually engaging and consistent with brand guidelines.

Measurement & Optimization

• Define and track KPIs tied to brand equity, engagement, share of voice, community growth, and earned media mentions.
• Continuously optimize content formats, posting cadences, and engagement tactics.
• Report insights back to leadership and cross-functional teams.