Social Media Community Manager

Scale Army

Role Overview

The Social Media Community Manager will oversee and unify the brand s voice, tone, and presence across Facebook, Instagram, and LinkedIn. This role centers on quality control, consistency, and day-to-day community management, not aggressive growth or content creation from scratch. The specialist will approve content, manage contractors, refine messaging, and repurpose existing assets to maintain a polished, on-brand social presence.

Key Responsibilities

Brand & Content Oversight

• Oversee and unify branding, tone, and voice across platforms, ensuring all posts align with established standards.

• Approve or reject content as the final gatekeeper for quality and consistency.

• Optimize and repurpose existing content, adapting copy and visuals to each platform.

• Provide copywriting support to refine and tailor messaging for clarity and impact.

Community & Contractor Management

• Manage day-to-day community interactions, responding to comments, messages, and engagement professionally.

• Enforce deliverables and standards with internal teams and contractors.

• Build basic SOPs for online engagement, including guidelines for interacting with leads and followers.

Operational Excellence

• Schedule and publish content across up to 15 small accounts with a focus on consistency and reliability.

• Perform QA on all assets to ensure accuracy and polish before publication.

• Use basic design skills (e.g., resizing images, assembling posts) to prepare content.

• Prep provided copy and assets for social media, making minor adjustments for platform requirements.

Platform & Communication Management

• Monitor and manage Meta (Facebook, Instagram), LinkedIn, and potentially blog/podcast environments.

• Handle light community management to foster positive interactions and address inquiries.

• Tailor communication for both DTC and education-driven audiences, including students, customers, and partners.

Qualifications

Experience

• 2 3 years of experience in social media community management, preferably with a DTC background.

• Experience managing multiple accounts with a focus on maintenance and quality control.

• Familiarity with basic design tools such as Canva or Adobe Spark.

• No content creation from scratch; experience in optimization and curation.

Skills

• Strong English fluency and copywriting ability, with skill in refining and adapting messaging.

• Detail-oriented, with a high standard for brand consistency, grammar, and presentation.

• Organized and capable of maintaining reliable scheduling and planning.

• Proactive communicator able to manage community interactions professionally.

• Adaptable and skilled at repurposing content for different platforms and audiences.

• Collaborative mindset for working with internal teams and contractors.

What Success Looks Like

• Consistent, on-brand presence across all platforms with polished, approved content.

• Smooth, professional community interactions that build trust and engagement.

• Reliable, error-free scheduling and publication across all assigned accounts.

• Clear SOPs that guide unified, brand-aligned team interactions.

• Effectively repurposed content optimized for each platform without requiring new assets.