Social Media & Content Executive Intern MAPYR FZCO

Job Description

Roles & Responsibilities

Desired Candidate Profile

Key Responsibilities:

Content Creation (Baby & Parenting Brands)

Create short-form video content for Instagram Reels and TikTok focused on baby brands, strollers, car seats, and parenting products.

Film and edit product demos, lifestyle content, comparisons, POVs, and trend-led videos.

Turn product features into simple, engaging stories that parents actually care about.

Create content that balances premium brand positioning with social-first execution.

Support basic graphic content using tools like Canva when needed.

Instagram & TikTok Strategy

Build and execute a strong Instagram and TikTok content strategy with clear growth goals.

Plan monthly content calendars aligned with launches, campaigns, and key retail moments.

Understand platform algorithms and optimize content through hooks, formats, timing, and storytelling.

Lead experimentation across formats to scale reach and engagement.

Community & Performance

Monitor engagement, comments, and DMs where required.

Track performance metrics and extract clear insights on what’s driving growth.

Continuously refine content based on performance and platform trends.

Collaboration

Work closely with the marketing team on product launches, campaigns, and brand moments.

Collaborate on influencer content direction and briefs.

Ensure all content aligns with brand guidelines and tone of voice.

Requirements

Strong understanding of Instagram and TikTok, with a focus on organic growth.

Proven experience creating short-form video content.

Comfortable working with physical products like strollers and car seats.

Confident filming content (hands, voice, lifestyle shots; on-camera is a plus).

Strong sense of storytelling, pacing, and visual quality.

Organized, proactive, and comfortable managing multiple brands.

Mindset

Excited about building a big social presence for baby and parenting brands.

Creative but commercially aware.

Curious, fast, and constantly testing new ideas.