Social Media Coordinator

Scale Army

Key Responsibilities

• Content Management & Scheduling

  • Develop and manage a content calendar for social media platforms (Meta, YouTube, TikTok).

  • Schedule posts and ensure consistency in the brand voice and message across all channels.

• Community Engagement

  • Actively engage with the online community by responding to comments, messages, and DMs.

  • Foster relationships with followers and potential customers, creating a positive and engaged community.

• Social Copy & Brand Positioning

  • Write engaging and on-brand social media copy for posts, captions, and campaigns.

  • Ensure all content is aligned with the brand s positioning and tone, reflecting its unique identity.

• Trend Awareness & Insights

  • Stay up to date with the latest trends, news, and best practices in the culinary and CPG industries.

  • Incorporate emerging trends into content to ensure relevance and maximize engagement.

• Platform-Specific Strategy

  • Tailor content and strategies for Meta, YouTube, TikTok, and other platforms, ensuring the best engagement for each.

  • Monitor platform analytics to track engagement, growth, and performance.

u>Qualifications & Skills/u> u>:

• Experience & Skills

  • 2+ years of experience in social media management.

  • Strong understanding of social media strategies, engagement tactics, and analytics.

  • Familiarity with emerging culinary CPG brands is highly advantageous, but not required.

• Technical Proficiency

  • Experience with social media scheduling tools.

  • Proficiency in social media platforms (Meta, YouTube, TikTok) and their respective insights tools.

• Attributes

  • Excellent written communication and copywriting skills.

  • Detail-oriented with the ability to manage multiple tasks and deadlines.

  • Creative thinker with a passion for food and culinary experiences.

  • Strong interpersonal skills and ability to foster relationships with followers and customers.

u>What Success Looks Like/u> u>:

• Consistent posting schedule that aligns with the content calendar.

• Increased engagement and positive community interactions across social media platforms.

• A growing and active social media following with increased brand awareness.

• High-quality, engaging social media content that resonates with the target audience.

u>Opportunity/u> u>:

This is an exciting opportunity for a creative and motivated Social Media Coordinator to join an innovative and fast-growing culinary brand. You will have the chance to make a direct impact on the brand's digital presence and be part of a dynamic team. If you are passionate about food, social media, and community engagement, this role offers a great platform for growth and creativity.