Social Media Director

Ogilvy

KEY RESPONSIBILITIES:

• Manages client expectations effectively

• Plans and develops Social Media Strategy (across digital channels, content, campaigns & connections) with various stakeholders

• Understands business KPI's, their effects and how to set and achieve them

• Meets with clients regularly to align on overall strategy, present work done and insights/research that can help the brand achieve digital marketing success.

• Deeply understands brand insights, customer segmentation, and target needs to steer actionable creative briefs. Thus, leading to effective social campaign conceptualization and presentation.

• Oversees a team of content creators/community managers and ensure that brand messaging is shared across social/digital channels is optimized /aligned to client's brand and needs.

• Ensures timely and effective service delivery to clients.

• Develops presentations for clients relative to project management/programme status.

• Keeps team(s) appropriately informed and involved in projects.

• Provides leadership in developing and presenting new social media campaigns and plans for potential/existing clients.

• Identifies and pursues new business opportunities within and across company offices and practice areas.

• Delivers strong analysis, creative ideas, strategies and concepts to new social media campaigns and projects.

• Anticipates and assists in developing solutions to client problems.

• Understands the creative process and how to work effectively with internal and external creative resources and is able to understand and use technology to support day to day work.

• A broadly capable writer and editor, able to generate a range of materials that requires minimal editing and edit the work of others.

• Acts in accordance with company policies and procedures at all times.

• Is familiar with the company s vision and exemplifies the company s values and ethics.

• MAJOR COMPONENTS OF THE ROLE:

• Client-Centric

• Lead strategic oversight of major portfolio clients

• Ensure robust delivery of strategic, ideas-led campaign for all clients within practice

• Drive relentless innovation in strategic and planning concepts and tools

• Engage group directors and other practice leaders to enhance offering, counsel and ensure client satisfaction

• Drive creativity and effectiveness throughout all client work. Business Development

• Drive growth

• Lead thought leadership tracks and visibility for practice, both internally and externally

• Actively build a new biz pipeline of household brands

• Develop new biz initiatives and direct significant new biz pursuits

• Drive success in practice-wide biz development efforts

• Be a driver of idea generation for new biz pitches

• Coach and train teams on pitch winning skills and capabilities Talent & Community Management

• Work with peers to further the mission, goals and culture of OPR and the other disciplines

• Create a culture of sharing

• Teach staff about emerging trends and best practices in practice area Financial

• Overall P&L responsibility for practice

RESPONSIBILITIES:

• Establishing thought leadership and driving the digital agenda

• Take an active role in growing the business via organic and new business

• Direct internal strategy teams in employing a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations

• Work alongside multi-discipline Ogilvy teams to infuse social across all the work they execute upon

• Develop the talents of your team members and direct reports