Social Media Executive

Division50

We are looking for a proactive Social Media Executive responsible for managing the end-to-end planning and execution of social media content across multiple brands.

This role combines viral ideation, trend monitoring, content planning, and execution, ensuring content is both strategically planned and performance-driven.

You are responsible for keeping the content pipeline relevant, consistent, and aligned with what is trending and performing on social media.

Key Responsibilities

1. Viral Ideation & Trend Analysis (Core Responsibility)

• Stay constantly updated with trends across TikTok, Instagram Reels, and YouTube Shorts
• Identify daily/weekly viral formats, hooks, and content styles
• Generate and propose high-performing content ideas daily/weekly
• Adapt trends to brand niches and marketing objectives
• Develop multiple angles, hooks, and variations for each content idea
• Analyze why content goes viral (hooks, pacing, psychology, structure)
• Continuously bring fresh ideas to improve reach and engagement

2. Content Strategy & Social Media Calendar (Core Responsibility)

• Independently create and maintain weekly and monthly content calendars for assigned brands
• Translate viral ideas and trends into structured posting plans
• Design daily posting schedules across platforms (Instagram, TikTok, YouTube Shorts, etc.)
• Ensure balanced content mix (viral trends, brand content, repurposed assets, etc.)
• Continuously update calendars based on trends, campaigns, and performance
• Ensure all planned content is organized, approved, and ready for execution

3. Content Execution & Publishing

• Manage daily posting across all social media platforms
• Upload, format, and publish content accurately and on time
• Write captions, hashtags, and basic copy aligned with brand tone
• Schedule content in advance to maintain consistency
• Manage stories, reels, and feed posts across accounts

4. Cross-Team Coordination

• Work closely with:
• Videographers
• Editors
• Designers
• Marketing team
• Provide clear creative briefs based on trends and content ideas
• Ensure all content is aligned with planned viral concepts and calendar
• Follow up on deliverables to maintain fast execution cycles
• Ensure smooth workflow from ideation production publishing

5. Content Optimization & Repurposing

• Adapt content for different platforms (format, ratio, caption style, length)
• Repurpose viral or high-performing content into multiple variations
• Handle light edits when required (basic trimming, captions, formatting)
• Ensure all content is optimized for each platform s algorithm

6. Social Media Account Management

• Manage multiple brand accounts across platforms
• Ensure profiles are consistently updated (bios, highlights, branding)
• Maintain active, structured, and professional social media presence
• Ensure content consistency across all pages

7. Performance Tracking

• Monitor key metrics (views, engagement, reach, retention)
• Identify top-performing content and break down why it worked
• Suggest improvements based on performance data
• Continuously refine ideation and calendar planning based on insights