Social Media Executive

RCG int

We are looking for a social media executive that will be the face and voice of our brand across digital platforms, responsible for high-level content strategy and live broadcasting to hands-on ad management.

The candidate should ensure that our content calendar is executed flawlessly, collaborating with our graphics team to produce high-impact visuals that drive growth and engagement as per the below job responsibilities:

• Develop and execute a monthly content calendar in alignment with the Marketing Manager s overall strategy.
• Conceptualize, script and create engaging captions for all social platforms.
• Generate fresh, viral-worthy content ideas that showcase our wide range of products.
• Collaborate with the graphics and video team to ensure all assets meet brand standards and performance goals.
• Act as the Brand Image during TikTok Live sessions, engaging with the community and showcasing product features in real-time.
• Host regular live sessions to drive brand awareness, answer customer queries, and boost conversions.
• Manage and optimize social media ad campaigns in parallel with the Marketing Manager.
• Monitor account performance, using data and insights to grow our audience and increase engagement rates.
• Stay ahead of platform trends, algorithm changes, and competitor activity.
• Handle the daily posting and scheduling of content across all channels.
• Work as a bridge between the marketing strategy and the creative execution team.