Social Media Head

A2Z Media - MENA

Key Responsibilities

• Ensure all monthly content plans and campaign calendars are aligned with the core strategy initially set for each client account.
• Approve platform-specific strategies and content directions, making sure they support brand/industry objectives and growth.
• Tailor channel usage and content types based on client industry, target audience, and current digital trends.
• Monitor, identify, and implement relevant and timely social media trends, tools, and formats across client accounts.
• Guide the team in adapting trends authentically and strategically to improve engagement and visibility.
• Ensure each client is utilizing the most relevant platforms for their industry (e.g., TikTok for Gen Z, LinkedIn for B2B).
• Regularly review performance with community managers and team members to assess content effectiveness and inform optimization.
• Provide strategic direction based on content and engagement performance reports.
• Collaborate with the digital department team to extract actionable insights from campaign metrics.
• Mentor the social media team, including strategists, content creators, and community managers.
• Conduct regular feedback sessions and foster an environment of proactive communication and improvement.
• Ensure timely delivery of plans, reports, and assets, and maintain the quality of work across all accounts.
• Provide executive-level reports and recommendations to the leadership team
• Ensure consistency in brand voice, tone, and storytelling across platforms and markets to keep clients ahead of competitors.
• Identify new technologies, trends, and platform opportunities; lead implementation.