Social Media Manager

Digital Qube Marketing

The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client s social media strategy for a well-known Abu Dhabi brand. Ensuring that the client s social media campaign KPIs are aligned with the marketing objectives.

Digital Experience

• Digital knowledge and experience managing digital ad campaigns preferred
• Understanding of SEO (Search Engine Optimization)

Social Media

• Experience designing, planning, implementing, monitoring and reporting on ad campaign s performance essential
• Experience with Facebook and Google advertising and analytics

Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:

Social Media Strategy

• Review competitor s social media
• Set clear and specific goals and objectives for all social media channels individually
• Discuss key themes and messages
• Discuss content style
• Discuss graphic style
• Discuss and develop video style
• English vs Arabic
• Knowledge of Key dates (International and National days)
• Meet with client to review social media strategy
• Approve final social media strategy with client and Digital Qube
• Ensure final client sign off before proceeding with campaign

Campaigns

• Suggest campaign themes and promotional ideas for social
• Produce Campaign calendar high level
• Review incentives and competitions
• Develop Project Plan & Handover dates
• Boosting strategy High level
• Agree on last minute request timeline
• Review
• Approve
• Sign off

Posting

• Write posts
• Discuss posts with graphic designer
• Create design with image preview
• Send first draft
• Review
• Update edits
• Finalise design
• Purchase images
• Review
• Approve
• Sign off

Community Management

• Agree strategy for managing the online community
• Set up discussion boards
• Write guidelines for responding to comments
• Agree approach
• Write standardised answers
• Social media guidelines and policy
• Branded style for posts
• Tone of voice
• Discuss
• Agree

Reporting

• Reporting (daily, weekly)
• Analytics Reports
• ROIs

Relationship Management

• It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
• Work closely with client and graphic designer for delivery of digital assets
• Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI s are aligned with campaign objectives
• Develop and maintain strong stakeholder relationships