Social Media Manager

Barnes International Realty

Your Role:

We are seeking a visionary Social Media Manager who understands the language of luxury and knows how to build digital narratives that resonate with high-net-worth audiences. This role is ideal for someone with deep storytelling instincts, strong creative judgment, and a proven ability to elevate luxury brands across digital platforms.

You will lead and coordinate the management of 10+ social media accounts across platforms including Instagram, LinkedIn, TikTok, Facebook, YouTube, and others. Your work will define how BARNES Dubai is perceived online - not just as a real estate firm, but as a tastemaker in the world of luxury living.

Key Responsibilities:

• Oversee and grow the brand’s social presence across all platforms

• Develop and manage editorial calendars and strategic content pillars

• Guide and execute creative content, including Reels, carousels, animations, and branded visuals together with the content team

• Collaborate with internal and external teams (designers, videographers, photographers)

• Manage or support production for luxury video shoots and visual campaigns

• Use AI tools to streamline ideation, content creation, scheduling, and analytics

• Analyse performance data and adjust strategy to optimise reach and engagement

• Maintain a meticulous eye for aesthetic detail and editorial tone

Your Profile:

• Experience with managing high-end brand accounts or working within top-tier creative agencies

• Strong sense of digital storytelling, campaign planning, and platform-native content

• Understanding of luxury audiences and their expectations across channels

• C2-level English fluency with exceptional writing and editing skills

• Strong skills in storytelling and a creative approach to content development

• Proficiency with Meta platforms, TikTok, LinkedIn, and AI content tools (e.g., ChatGPT, Jasper, Canva AI)

• Experience coordinating or leading branded photo/video shoots

• Ability to handle multiple accounts with consistency, polish, and timeliness

• Exceptional attention to detail in copy, visuals, and scheduling