Social Media Manager

Kraken

The team

Krak is rebuilding how people move and use money: a single app for spending, sending, andbr>growing your assets, built on crypto infrastructure and designed for a world that's digital, global, and always on. No hidden fees, no 3-day settlements, no being locked out of your own money. Just a better way to manage your financial life.

We're looking for a Social Media Manager to help shape and grow the Krak brand on social,br>defining how it shows up, sounds, and connects with a new generation of users across X,br>TikTok, and Instagram.

This role sits at the intersection of brand, product marketing, and culture. You'll work closely with the Krak Product Marketing Manager to help define the brand voice, then bring it to life every day through content that's fast, fun, and genuinely useful. You'll brief and direct our on-camera creator, contribute to go-to-market for product launches, and turn features like cashback, global transfers, and yield into stories people actually want to engage with.

If you're a creator-minded social marketer who lives on TikTok, moves fast, and wants realbr>ownership over how a brand shows up and grows, this is your seat.

The opportunity

• Own the strategy and day-to-day execution of Krak's social channels across X, TikTok,br>and Instagram, with an eye toward expanding to YouTube and emerging platforms overbr>time

• Work closely with the Krak PMM to help define and evolve the brand voice, establishingbr>how Krak sounds and shows up across social

• Brief, direct, and collaborate with the Krak on-camera creator and brand design team tobr>produce high-frequency, high-impact content across formats, from concept throughbr>publish

• Get hands-on with content creation yourself, whether that's writing copy, scripting,br>putting together posts, rewards, growth loops, or jumping in wherever the moment callsbr>for it

• Identify and manage the right external resources to bring the strategy to life, whetherbr>freelancers, production partners, or agencies, building toward a model that scales asbr>Krak grows

• Lead social go-to-market for product launches and feature releases, translating Krak'sbr>product story (card, payments, vaults, yield) into platform-native content that educatesbr>and excites

• Work closely with legal and compliance teams, ensuring social campaigns and productbr>messaging stay creative, accurate, and compliant

• Build Krak's cultural presence by tapping into trends, memes, and real-time moments inbr>a way that feels authentic to the brand and relevant to the audience

• Develop creative concepts that make financial features feel accessible, rewarding, andbr>worth sharing

• Build and engage the Krak community through campaigns, activations, and everydaybr>conversation

• Be the platform expert, first to test new formats, features, and creative approaches,br>always pushing the output further

• Use AI tools to move faster, ideate smarter, and scale creative production

• Own your KPIs: track, analyze, and use performance data to continuously raise the bar