Social Media Manager

Scale Army

Role Overview:
Our client is seeking a Social Media Manager with strong B2B SaaS experience to own the company s social media presence across LinkedIn, X (Twitter), and Meta. You ll drive lead generation, audience engagement, and brand authority across multiple brands, starting with their flagship venture.
This role blends strategy and execution: you ll collaborate closely with the founder to plan and optimize campaigns, coordinate content assets, and leverage AI tools and HubSpot to measure performance and growth.

Key Responsibilities:

Social Media Strategy & Execution

• Develop and execute a content and growth strategy for B2B SaaS audiences across LinkedIn, X, and Meta.
• Create and manage posting schedules, ensuring alignment with brand goals and tone.
• Optimize campaigns for engagement, visibility, and lead generation.
• Coordinate with contractors and designers for visual content using tools like Canva or AI-based platforms.

Content Management

• Partner with the founder to refine and repurpose thought leadership and long-form content for social channels (with future expansion to Substack and Medium).
• Manage and edit content drafts provided by the software or internal team to ensure quality and consistency.

Analytics & Optimization

• Track key performance metrics and iterate based on insights.
• Use HubSpot and platform analytics to report on engagement, growth, and conversion trends.

Cross-Brand Coordination

• Support the launch and growth of new brands under the company umbrella with tailored social strategies.
• Maintain alignment and consistency across all brand accounts and campaigns.

Qualifications:

Experience:

• 3 5+ years of social media management experience in B2B SaaS or tech.
• Proven success managing campaigns that drive lead generation and community growth.
• Experience with LinkedIn Ads, Meta Business Suite, and ideally HubSpot.

Skills:

• Strong understanding of B2B SaaS audiences and funnel-driven social strategy.
• Excellent written communication and creative thinking.
• Comfortable using Canva and ChatGPT for content ideation and light graphic work.
• Ability to manage multiple brands and projects simultaneously.
• Highly organized, detail-oriented, and data-driven.
• Self-starter with ownership and initiative, eager to grow into a leadership role.

What Success Looks Like:

• Consistent increase in engagement and lead generation from key platforms.
• Clear, repeatable system for social scheduling, reporting, and execution.
• Smooth coordination of brand assets and campaigns across ventures.
• Recognition of the company s social presence as a B2B SaaS thought leader.