Social Media Manager

Scale Army

We re seeking a sharp, proactive Social Media & Community Manager to lead day-to-day execution across multiple brands. You ll turn strategy into consistent, high-quality content and measurable growth on IG and LinkedIn. This is a hands-on, multi-disciplinary role blending creative taste, analytics, and AI-powered workflows to boost reach, engagement, and conversions. A portfolio is required.

Key Responsibilities:

Content & Creative

• Plan and post a weekly content calendar; develop theme weeks, seasonal hooks, and series concepts (e.g., AI Micro-Tips, Build Notes, Client Wins ).

• Draft, design, and publish posts daily across Instagram, LinkedIn, X, TikTok, and YouTube Shorts as relevant.

• Ghostwrite captions with a crisp, editorial tone and maintain distinct voices per brand.

• Transform long-form ideas into short-form carousels and reel scripts.

• Light video editing using CapCut/Reels app and design carousels in Canva/Figma.

• Study each brand to create content in their unique voice.

Community & Growth

• Proactively manage comments, DMs, and engagement; nurture fans, especially key audiences like real estate agents.

• Surface and cultivate UGC; maintain top fan lists and ambassador touchpoints.

• Identify high-performing posts using tools like Trial Reels and propose paid boosts with small budgets.

• Suggest collaborations, experiments, and growth opportunities.

• Maintain link-in-bio hygiene, UTMs, alt-text, and accessibility standards.

Analytics & Operations

• Track performance weekly; set baselines, report insights, and recommend tests.

• Implement content scoring for hook, saveability, shareability, and watch time.

• Build repeatable AI-assisted workflows for ideation, clipping, repurposing, and first-pass edits.

• Ensure content library organization, posting QA, and rights management.

Tools & Optimization

• Use Google Suite, Slack, Canva, Figma, Reels editing tools, Bitly/UTM builder, and platform-native analytics for publishing and reporting.

• Confidently apply AI tools (ChatGPT, Descript, Autocut) to accelerate production while maintaining taste and quality.

• Execute lightweight paid boosts with guidance; coordinate with specialists for larger campaigns.