Social Media Manager

Abas medical Center

Key Responsibilities:

• Social Media Strategy:
  • Develop and implement a cohesive social media strategy aligned with the aesthetic medical center s goals and objectives.
  • Manage and optimize the center s social media profiles on platforms such as Instagram, Facebook, Twitter, TikTok, Snapchat, and LinkedIn.
  • Monitor trends, audience behavior, and platform updates to ensure the center remains at the forefront of social media innovation.
• Content Creation:
  • Create high-quality, engaging, and original content, including photos, videos, graphics, and copy, tailored to the aesthetic and tone of the medical center.
  • Plan and execute content calendars, ensuring a consistent posting schedule that aligns with promotional campaigns, events, and other marketing initiatives.
  • Collaborate with the medical and marketing teams to produce educational and promotional content that highlights the center s services, treatments, and patient success stories.
• Community Management:
  • Engage with the center s online community by responding to comments, messages, and reviews in a timely and professional manner.
  • Foster a positive and interactive online presence that encourages patient loyalty and brand advocacy.
  • Monitor and report on social media performance metrics, using insights to refine strategies and improve engagement.
• Campaign Management:
  • Plan and execute targeted social media ad campaigns to promote specific services, treatments, or events.
  • Track campaign performance and adjust tactics as needed to maximize return on investment (ROI).
• Influencer Collaboration:
  • Identify and build relationships with influencers and brand ambassadors within the beauty and wellness industry.
  • Coordinate collaborations, sponsored content, and giveaways to increase brand visibility and credibility.
• Brand Consistency:
  • Ensure that all content and communications are consistent with the center s brand guidelines, tone, and messaging.
  • Maintain a high standard of quality and aesthetics across all digital channels.
• Market Research:
  • Conduct regular market research to stay informed about competitors, industry trends, and patient preferences.
  • Use insights to inform content strategy and identify new opportunities for growth and engagement.