Social Media Manager – Luxury Fashion Brand (Canada-Based) ALXNA

We are looking for a creative, highly organized, and fashion-forward Social Media Manager to handle the digital presence of a Canada-based luxury clothing brand.

This role is ideal for someone who understands luxury branding, fashion aesthetics, storytelling, and social media strategy — not just posting content, but building a strong and elevated brand identity online.

Responsibilities

• Grow the brand’s social media accounts from the ground up with the right luxury branding, positioning, and target audience strategy

• Build a strong online presence that aligns with the luxury fashion market and attracts the right demographic

• Manage and grow the brand’s social media platforms (Instagram, TikTok, Pinterest, Facebook, etc.)

• Plan and execute monthly content calendars

• Develop luxury-focused social media strategies aligned with the brand image

• Coordinate content creation including reels, stories, campaigns, and launches

• Write captions and oversee brand tone/voice

• Work closely with the creative/design team for content direction

• Schedule and publish content consistently

• Monitor engagement, DMs, comments, and community interaction

• Track analytics, insights, and growth performance

• Stay updated with luxury fashion trends, social media trends, and competitor activity

Brand References

The visual direction and market positioning are inspired by brands such as:

• Louis Vuitton

• ANNAKIKI

• Nour Hammour