Social Media Marketing Coordinator

Land Sterling Properties

Key Responsibilities

• Manage and maintain multiple brand identities across Horton Interiors, Unicorn Cards, Vanta, Elements, and HydroTigers.
• Develop and execute social media strategies that align with each brand's marketing objectives and business goals.
• Create and manage quarterly social media content calendars, ensuring a balance between promotional, informative, and engaging content.
• Develop marketing communication materials that are consistent with brand voice, tone, and visual identity.
• Plan and execute social media content, ensuring consistency across all platforms including Instagram, LinkedIn, Twitter, Facebook, and Google.
• Create, edit, and produce visual content (photo and video) at a basic to intermediate level using tools such as Canva, Adobe Photoshop, CapCut, or Adobe Premiere.
• Manage and monitor paid advertising campaigns on Meta and Google, optimising for reach, engagement, and conversions.
• Collaborate with designers to create visual assets that complement social media posts and campaigns.
• Track and analyse performance of social media posts and campaigns, providing reports on engagement, reach, and key metrics.
• Monitor the company's online reputation, identifying areas for improvement or potential risks.
• Coordinate with internal teams to ensure social media content aligns with business objectives and supports wider campaigns.
• Stay up to date with current social media trends and platform updates to keep content relevant and competitive.
• Support communication efforts with external suppliers and vendors to ensure timely execution of marketing deliverables.

Qualifications & Skills

• 2 3 years of experience as a Social Media Coordinator or in a similar role.
• Proven experience managing multiple brand identities simultaneously.
• Strong knowledge of major social media platforms and active awareness of platform trends and algorithm changes.
• Familiarity with paid ads and digital marketing fundamentals (Meta Ads, Google Ads).
• Copywriting and content creation skills, with the ability to write engaging, on-brand social media posts.
• Basic to intermediate photo and video editing skills; knowledge of Canva, Adobe Photoshop, CapCut, or Adobe Premiere is an advantage.
• Experience managing social media content calendars and executing campaigns.
• Good understanding of social media KPIs and performance reporting.
• Excellent organisational and time management skills - able to handle multiple projects simultaneously.
• Able to thrive in a fast-paced working environment.
• Critical thinking and problem-solving skills.

Competencies

• Team player with strong collaborative skills
• Creative thinker with a proactive approach to content
• Highly organised with exceptional attention to detail
• Strong time management and multitasking ability
• Customer-service minded and brand-aware
• Adaptable and comfortable in a fast-paced environment
• Problem-solving ability with critical thinking