Social Media Specialist

INGOT

Main Activities and Responsibilities:

Social Media Strategy & Planning:

• Develop and manage monthly and quarterly social media content calendars aligned with marketing campaigns and business objectives
• Ensure consistent publishing across all platforms in line with the approved content plan
• Identify opportunities to improve content performance through data-driven insights and trends

Content Creation & Ideation:

• Generate creative ideas for engaging posts across different formats (static, video, reels, stories, and short-form content)
• Collaborate with design and multimedia teams to produce high-quality, on-brand content
• Stay updated with social media trends, formats, and platform updates

Video Content Production:

• Shoot and produce different types of video content for social media and marketing purposes, including reels, promotional videos, and campaign content
• Support content creation both in-office and on-location
• Ensure content is optimized for multiple platforms and formats

Audience Growth & Engagement:

• Grow and maintain a relevant and engaged audience across all social media platforms
• Optimize content to improve follower growth, engagement rate, reach, and interactions
• Test and experiment with different content approaches to improve performance

Community Management & Moderation:

• Manage daily interactions across all platforms (comments, messages, mentions)
• Ensure timely, professional, and brand-aligned responses
• Monitor conversations and escalate issues when needed

Brand Safety & Online Reputation:

• Monitor brand sentiment and ensure alignment with brand guidelines and compliance requirements
• Identify and escalate potential risks or negative trends
• Support maintaining a positive brand image

Regional & Channel Support:

• Support setup and management of new social media channels and regional pages
• Provide guidance and best practices for social media usage across teams
• Assist in aligning messaging across different markets

Event Coverage:

• Cover company events and activations by capturing real-time content (videos, stories, behind-the-scenes).
• Travel when required for regional or international events.
• Deliver timely and engaging event-related content.